Business Decision-Making
Dr. Lois Bitner Olson

What makes businesses tick? How do businesses weight their options and make decisions? How can you influence business behavior? How do we successfully market our product, pollution prevention? What is marketing’s role and how does it interact with the financial, production, operation, and management functions of a business in an ethical and socially responsible manner?

We’ve got a product to market, pollution prevention. We’re the seller and businesses are the buyers. Come learn how to think out of the box. Every market and target market segment has distinct behaviors, attitudes, and values that need to be fully understood in order to develop the appropriate market plan. Learn how to affect business behavior and decision-making. Come brainstorm how we can better market P2.

Dr. Lois Bitner Olson is a professor in the Marketing Department, School of Business Administration, San Diego State University. She teaches undergraduate and graduate courses in International Marketing Management, Marketing Management, Market Research, Marketing Communication and Promotion, Advertising Management, Marketing Strategy, and Consumer Behavior. She has also served as a Fulbright Professor of Marketing at Shanghai Jiao Tong University, China, as well as works as a consultant writing marketing plans and preparing the marketing strategy for products and services.